Santa Cruz Coffee Roasting Company

For over thirty years, Santa Cruz Coffee Roasting has been dedicated to achieving roasting perfection. Our small-batch roasting process is designed to bring out the finest subtleties from each of our premium quality coffee varietals. We believe in establishing strong and lasting relationships with the growers worldwide who provide our coffee, with a firm emphasis on sustainibility and social responsibility. Our motto is "quality coffee for quality life" - for coffee lovers as well as our farming partners.

When we first opened our doors in 1978, specialty coffee had not yet become a cultural phenomenon. At this time, the average coffee drinker asked only that their drink of choice was hot, caffeinated and could be tolerated with milk and sugar. One of the early goals was to educate the public about the wonderful variety and subtle qualities that existed in the different coffees of the world. Soon after, we innovated the BrewBar, which allowed our customers to enjoy the freshest, most optimally prepared cup of coffee available. Word quickly spread in Santa Cruz and with discriminating coffee aficionados.

Contact us today for more details concerning The Roastmaster's BrewBar System Licensing program.

Santa Cruz Coffee Roasting Company - (831) 685-0500